ENDURE: Jan 2012

ENDURE: An Evolution in Coaching

In 2010 we threw out a simple challenge...we told our corporate clients that we would take a handful of people who were really ready AND motivated to make a health transformation; that we would be willing to coach them through the process by assigning them a coach, and put the knowledge of our team behind them to give them whatever they needed to achieve their goals. We stressed that this was NOT for everyone....and that only those who were truly ready and motivated would be likely to succeed. Thus, the "Phoenix" initiative (as in "out of the ashes") was born. A little to our surprise, we had several inquiries that turned into some very serious candidates.

After several months and a lot of hard work on his part, our 2010 Phoenix, who lost +/- 100 lbs. and in the process changed his health drastically was Patrick McNamara from Orange and Rockland Utilities in NY; an amazing transformation!

Based on the success that Patrick and several of his other "competitors" had, we decided to expand the initiative in 2011; to no only include those looking to make a health change, but also for those looking to achieve some personal goals. Not nearly as surprising, the 2011 candidate list was long, but using a very specific methodology we were able to whittle it down to a group of fourteen individuals that were chomping at the bit. We had a little bit of everything, from people trying to lose weight, all the way through a budding triathlete....and although the program was (again) not for everyone, and we did have a few dropouts, the group who made it to the end DID NOT DISAPPOINT!

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At our corporate clients, we are happy to report that after nearly 215 coaching sessions, nearly 3,000 miles traveled and an average weight loss of more than 20 pounds (for the 9 candidates with that goal), we had some impressive results emerge including completion of multiple endurance events from 5k road races and sprint triathlon, all the way up to marathon (including multiple personal records SHATTERED along the way).....and in our private clients, who we opened the challenge up to on an invite-only pilot basis (3 participants), we saw similar impressive results:

• 5 half marathons
• Over 1,100 miles logged
• Average 10 pound weight loss

Although we can't tell you the whole story of 2011, or unveil the "2011 Phoenix Champion" we are excited to tell you this! Due to the success of this intense coaching model, we will continue to bring back (and expand) the Phoenix in 2012, making more slots available to both corporate and private clients alike. We continue to grow our coaching ranks, adding both depth and diversity. We're not yet sure who the 2012 slate of candidates will be, but we're confident that if you're ready AND motivated to make a health transformation or achieve a personal goal that's alluded you thus far, you might be just the person we're looking for. If you or your company is an existing client (and if you are reading this, you likely are) and you're not sure how to sign-up for consideration as a Phoenix 2012 candidate....or you're not yet a client and think this might be a good fit for you...email us, and we'll take the next appropriate steps!